How has Advertising Revenue Significantly Changed in the Past Few Years?

Marketing has changed over time because we now have much greater access to user data and consumer behaviour. The most significant change to marketing is our ability to target specific audiences and understand their desires and needs.

Contents:

• So what is marketing?
• A Brief History of Digital Marketing
• Some of the biggest influences over the last decade have shaped our industry.
• What kinds of trends are you seeing in marketing now?
• What are some common mistakes made in marketing today?
• What are industries most active in marketing now?

The shift from traditional media marketing — newspapers, television, flyers and billboard posts — to digital media has been both fast and massive. In fact, according to eMarketer, global ad spending on digital media will reach $843 billion in 2020, up from just $5.4 billion in 2016. This is because people today spend more time online than ever, with a recent…