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The $50k Startup

A Guide to Build, Grow, and Scale New Technology.

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Small Business

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 10: Venture Forth

We’ve talked a lot so far in this text about how, exactly, to best plan your ideas and minimize the risk when it comes to starting your own business. There’s a great deal of value in the words you’ve already read if you’ve made it this far. Unfortunately, the toughest decision is…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 9: Building Your Team

Building your team is, in short, the most difficult aspect of starting a company, but also one of the most rewarding if done properly and with the necessary amount of foresight. The bad news is that the process of building your team is one rife with potholes and traps to fall…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 8: Integrated Operations

As we move into the final three chapters of this text, we invite our readers to consider a mental transition. While we’ve largely spoken, both in abstract and specific terms, about the ways that one should go about setting up a business on a limited budget, we’re now…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 7: Tactical Marketing

No matter what point in the lifecycle of your business you find yourself at, marketing is going to be pivotal to establishing success. Pivotal to developing a brand image, curating a following and attracting and retaining customers, marketing is the cornerstone upon which…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 6: Strategic Sales

Sales is, without question, one of the most complicated beasts to conquer when it comes to successfully starting and running your own company. The importance of the department can’t be overstated — after all, without sales revenue you’ll cease to exist quite quickly. Despite it’s…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 5: Communication

It’s kind of a funny thing, when you consider it, that having an entire chapter of this book dedicated to communication actually seems somehow backwards or incorrect. Seriously, when you consider the fact that we’ve been discussing things like different ways to finance a startup and…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 4: Incubation

Alright, so you’ve made it this far into the book and we can’t blame you if the title of this specific chapter seems a little bit alarming. In fact, there’s a decent likelihood that you’re sitting there thinking to yourself:

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 3: Acceleration

If you’ve made it this far, congratulations! This chapter marks a turning point in our conversation about startups, where we can begin to move from speaking conceptually about forming a startup to speaking both abstractly and technically about what happens once you’re already launched.

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 2: Innovation

In the first chapter, we discussed at some length the ways that the foundation you establish for your business early on can set you up for success — or failure. If you’ll remember, the primary metaphor that we referred back to throughout that chapter was the beach house scenario. If your…

Brian D. Shields in The $50k Startup

Mar 8, 2023

Chapter 1: Foundation

It’s been said that nothing worth having comes easy. Feel however you want about this there’s certainly a fair amount of truth to the statement but remember one thing: Just because something worth having isn’t easy doesn’t mean it has to be complicated. When you’re working to get your…