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The AO
Breaking down the business of sports media entertainment
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Fantasy Football — NFL’s fan engagement engine
Fantasy Football — NFL’s fan engagement engine
Fantasy football has become a multi-billion-dollar industry in itself and developed into a critical engagement and revenue driver for the…
Alessandro Oehy
Aug 30
Paris Olympics 2024 — A testcase for financially sustainable Games
Paris Olympics 2024 — A testcase for financially sustainable Games
Can Olympic Games avoid overspend and be hosted in a financially sustainable manner or is that just an optimistic illusion?
Alessandro Oehy
Jul 25
Wimbledon — financials and facts of the most iconic tennis tournament
Wimbledon — financials and facts of the most iconic tennis tournament
Breaking down what makes Wimbledon unique and the business behind this prestigious tennis tournament
Alessandro Oehy
Jun 30
The business behind the UEFA EURO 2024
The business behind the UEFA EURO 2024
What impact does the EURO have on UEFA’s financials and how does it stack up against the other international football properties of…
Alessandro Oehy
Jun 13
The U.S. is taking over European sports
The U.S. is taking over European sports
Why are there more and more American owners in European football clubs, and why are games and competitions seemingly all desperate to be…
Alessandro Oehy
May 21
How the NFL Draft generates $200 million
How the NFL Draft generates $200 million
The NFL Draft is the main event in an offseason calendar that ensures the NFL continually engages its fans, maintains full media attention…
Alessandro Oehy
Apr 24
The business behind the Masters — leaving $300 million on the table
The business behind the Masters — leaving $300 million on the table
The Masters provides a counterintuitive approach to staging a global sporting event, prioritizing control and quality over revenue…
Alessandro Oehy
Apr 9
How leagues use international games to boost their revenues and global profile
How leagues use international games to boost their revenues and global profile
International games are a great way for leagues to bolster their revenues, by growing a loyal global fan base and showcasing their…
Alessandro Oehy
Mar 27
Could Nike and Tiger have built the next Jordan brand?
Could Nike and Tiger have built the next Jordan brand?
Tiger leaving Nike after 27 years marks the end of an era that could have been more successful than it already was; what limited the…
Alessandro Oehy
Mar 11
Drive to Survive’s economic and popularity impact on F1
Drive to Survive’s economic and popularity impact on F1
Drive to Survive has made F1 the trendiest sport in recent years, driving major interest & commercial opportunities to the sport. Today we…
Alessandro Oehy
Feb 22
The baffling figures behind the Super Bowl
The baffling figures behind the Super Bowl
Big, bigger, Super Bowl! No other event attracts more eyeballs and sucks up more attention in the US, producing some truly amazing and…
Alessandro Oehy
Feb 8
European Football media rights values are plateauing
European Football media rights values are plateauing
Domestic media rights values have stalled among the Big-5 leagues in European Football, as a lack of broadcasters limits the competitive…
Alessandro Oehy
Feb 7
Media disaggregation driven by the NFL
Media disaggregation driven by the NFL
The NFL, the kings of monetization and American attention, lead the way in increasing media rights value through content disaggregation
Alessandro Oehy
Jan 21
Australian Open — Turning into an economic and spectating juggernaut
Australian Open — Turning into an economic and spectating juggernaut
Examining the economics behind the Australian Open and how they hold up against the other Grand Slam tournaments?
Alessandro Oehy
Jan 21
The business behind the College Football National Championship participants
The business behind the College Football National Championship participants
Providing an overview for College Football Novices (aka non-Americans) to the National Championship between Michigan & Washington, as well…
Alessandro Oehy
Jan 21
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