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The Brands

The Awl
The Awl
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What TV Does To Itself

Here is an excellent piece by Emily Nussbaum about “what advertising does to TV” at a time when the two are necessarily…


A Brand Remembers 9/11

by A Brand

We will never forget. pic.twitter.com/7zJrh3ACWh
— Applebee’s (@Applebees) September 11, 2014

Where was I? It was a clear morning on the conceptual plane where all brands exist, and I was staring into…


Brand Evolves

The New York Times nervously ponders the evolution of a Harlem, a neighborhood whose core now has fewer black residents “than at any time since [Charles] Rangel was first elected in 1970” and is now eleven percent white.

More than ever, Harlem is less a clearly identified…