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The B2B Content Experience
Innovations in content marketing strategy and digital content experience
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Tendo Communications
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Humanizing B2B Content, in Little and Big Ways
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and…
Don Knapp
Nov 12, 2022
The Power of Purpose in B2B Content
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today, more…
Don Knapp
Aug 26, 2022
How to Create Content Faster Without Losing Your Mind
How to Create Content Faster Without Losing Your Mind
At critical points in the year, B2B marketing teams push hard to create more content. To support major campaigns or upcoming launches…
Don Knapp
Sep 29, 2022
Build Trust with Privacy-First Content Marketing
Build Trust with Privacy-First Content Marketing
By Kim Celestre, Vice President of Content Marketing, Tendo Communications
Don Knapp
Sep 27, 2022
B2B Marketers: Shift to a Content Experience Mindset in 2022
B2B Marketers: Shift to a Content Experience Mindset in 2022
By Lindy Roux, Tendo Communications
Don Knapp
Jun 6, 2022
Content Collaboration: Get Teams Outside Marketing to Help Create Content
Content Collaboration: Get Teams Outside Marketing to Help Create C...
By Lisa Park, Tendo Communications
Don Knapp
Jan 12, 2022
Why Are More Marketers Investing in Content Audits?
Why Are More Marketers Investing in Content Audits?
By Don Knapp, Tendo Communications
Don Knapp
Apr 25, 2022
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content marketing strategy can…
Don Knapp
Jan 4, 2022
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a (B2B) Salesman sparked…
Don Knapp
Mar 22, 2022
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