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Strategy

Dan Frost — TheBaseline.co in The Baseline Blog

Jul 8, 2019

BBC vs Netflix. Living up to your potential

A few weeks ago I tweet this facetious chart: BBC vs Netflix (subscribers).

Dan Frost — TheBaseline.co in The Baseline Blog

Mar 4, 2019

TBL02: Superforecasting with Nick Hare

Superforecasting is the ability to think about the future with unusual accuracy by analysing…

Dan Frost — TheBaseline.co in The Baseline Blog

Sep 27, 2018

6 minutes: Magic of modern marketing

It’s easy for traditional (non digital) marketing and non-consumer companies to underestimate…

Dan Frost — TheBaseline.co in The Baseline Blog

Sep 27, 2018

Companies hiding in companies

It’s interesting to think about the best place for nurturing an idea. Is it in a company, a university, a…

Dan Frost — TheBaseline.co in The Baseline Blog

Jul 22, 2018

Innovation, interfaces, storage and stories

The history of all innovation in software is the history of data storage and user…

Dan Frost — TheBaseline.co in The Baseline Blog

Jul 13, 2018

On Advice: The ugly parts and learning to ignore people.

Advice is a form of nostalgia. Dispensing it is a way of…

Dan Frost — TheBaseline.co in The Baseline Blog

Oct 10, 2017

Google didn’t organise the world’s information. The world did a lot of the work.

Finding product/market fit is extremely difficult, and can be even more difficult if the market for customers isn’t really ready or if your suppliers aren’t yet supplying in a useful form.

Dan Frost — TheBaseline.co in The Baseline Blog

Oct 10, 2017

Be like AWS: buy more cheese than you need. Sell the rest.

A deliberate, systematic strategy

The Baseline in The Baseline Blog

Sep 4, 2017

Don’t go hunting Heffalumps

HEFFALUMPS AND “SHOULD WE BUILD IT”?

The Baseline in The Baseline Blog

Aug 13, 2017

Understanding the life of software

Software can be intangible and confusing. But analysing how it…