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The Brand Economy
Curated Stories & Stats Behind the Design
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Curated Stories & Stats Behind the Design
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How to Measure Brand Awareness
How to Measure Brand Awareness
Because brand awareness is often the deciding factor between whether a customer chooses your brand over another one.
Chia L
Dec 1, 2017
Brand positioning: Insights, Benefits and RTBs (2/3)
Brand positioning: Insights, Benefits and RTBs (2/3)
Filiberto Amati
Nov 21, 2017
Brand positioning: Roots, Competitors and Target (1/3)
Brand positioning: Roots, Competitors and Target (1/3)
Filiberto Amati
Nov 21, 2017
How to Measure Your Personal Brand Equity — Jive Resource Center
How to Measure Your Personal Brand Equity — Jive Resource Center
Personal brand equity is the influence that your brand has on the consumers’ buying decisions. It is the monetary measure of the effect…
Jive Communications
Aug 2, 2017
Good design is an investment
How much money you’ve spent and how much more money you’ve made as a result is not the only, or even the most important, way to gauge…
Hanna
Aug 5, 2015
Measuring up: The ROI of Design
In 1973, Thomas J. Watson, founder of IBM, famously proclaimed that “Good design is good business.” Since then, companies like Apple and…
Nicole Dixon Whyte
Sep 20, 2014
Measuring Brand
I want to show you how to measure your brand.
Nicole K. Lundy
Aug 26, 2014
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