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The Brand Insight
Your source for business insights on branding, marketing, visual design, and websites.
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My Top 8 Free Social Media Resources
My Top 8 Free Social Media Resources
If you’re an entrepreneur and want to ramp up your social media game, this article is for you. I share my top FREE social media resources…
Ritchel Castillo
Mar 25, 2020
5 Ways to Avoid Brand Confusion
5 Ways to Avoid Brand Confusion
Let’s say you’re at a cocktail mixer for entrepreneurs and someone asks you “so what’s your business?”
Ritchel Castillo
Feb 7, 2020
4 Reasons You Should Invest in Your Branding
4 Reasons You Should Invest in Your Branding
Are you looking to start a business or wondering how to approach branding for your company? Maybe you’ve been in business for a while and…
Ritchel Castillo
Dec 23, 2019
What is Branding? A human approach to lifting the confusion.
What is Branding? A human approach to lifting the confusion.
According to SBA Office of Advocacy, there are 30.2 million small businesses in the US which represents 99.9% of all US businesses. Yet…
Ritchel Castillo
Dec 6, 2019
How to Create a Small Business Sales Funnel that Converts
How to Create a Small Business Sales Funnel that Converts
If you’re like most small businesses, your focus is on the end of the sales funnel: the purchase or transaction. To increase your odds of…
Ritchel Castillo
Nov 20, 2019
Branding Tips for Small Businesses
Branding Tips for Small Businesses
As small business owners, we don’t have a ton of capital, time, or resources to invest in branding. We’re too focused on running our…
Ritchel Castillo
Nov 6, 2019
4 Website Branding Strategies
4 Website Branding Strategies
Let’s face it, every business in existence today, no matter how big or small, needs a website. A company’s website is often the first stop…
Ritchel Castillo
Nov 6, 2019
How to use stories to promote your business and build your brand through social media.
How to use stories to promote your business and build your brand through social media.
Many businesses today are trying very hard to stand out…by fitting in. What I mean by that is they are all using the same basic strategy…
Ritchel Castillo
Aug 15, 2019
Understanding the 4 Stages of Customer Experience
Understanding the 4 Stages of Customer Experience
Gone are the days where it was your company versus the big corporations in ad spend. We now live in an age where even the smallest…
Ritchel Castillo
Jul 3, 2019
How I organize my creative workflow while providing transparency to my clients.
How I organize my creative workflow while providing transparency to my clients.
It doesn’t matter whether you’re a freelancer working a side hustle or a member of a creative team. Transparency with your creative…
Ritchel Castillo
Jul 17, 2019
Logo Refresh or Redesign? What to look for in a designer or agency.
Logo Refresh or Redesign? What to look for in a designer or agency.
So you’ve been in business a few years and achieved some success. At first, all you needed was a logo and business cards but now you’re…
Ritchel Castillo
Jul 12, 2019
4 Ways to Survive as a Solo In-House Design Team
4 Ways to Survive as a Solo In-House Design Team
We all know how this goes. You’ve applied to every job fitting your experience (and some that didn’t), your portfolio finally got the…
Ritchel Castillo
Jun 27, 2019
5 Ways Your Website May Be Turning Customers Away
5 Ways Your Website May Be Turning Customers Away
So you’ve invested a decent amount of money into redesigning your website. It’s got all the bells and whistles, looks great on any device…
Ritchel Castillo
Nov 6, 2019
How To Improve Your Brand
How To Improve Your Brand
If you’re looking for ways to improve your brand, the problem probably isn’t that you need to improve it, it’s that you’ve never taken the…
Ritchel Castillo
Nov 6, 2019
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