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Branding

The Brand Thread
The Brand Thread
A brand thread is a uniting narrative and principle that brings together the vision of an organisation, it’s product / service, reputation and culture. The Brand Thread brings together our brand thinking insights to explore and expose challenges facing up-and-comer businesses.
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Why purpose and guardianship make a difference to your brand

When we talk about ‘brand’ at Pixeldot, we’re talking about more than just a logo or a colour palette. To us, brand is the organising principle behind a business, it’s the thread that holds the company narrative together and…