The Branded Approach

When your Brand is Superficial

The term superficial comes from the Latin word superficialis meaning, “not deep, or without thorough understanding.” We use this term all the time — mainly to challenge ideas that aren’t fully formed, reasoning that isn’t complete, or people who put a premium on appearance…

The Masses Are the Media

It wasn’t so long ago that brands held dominant sway over the media. Television, movies, radio, print… all of them were things the masses engaged with primarily as a result of there not being anything else. Our stories were implanted through those mediums, sometimes as adverts, other…

About Authenticity….It’s Dead.

About branding, Authenticity is dead. And as the branders, marketers, and creatives, we’re to blame.

Okay, maybe it didn’t die…but it’s at least on life support.

Strategize your Brand like a Power Lifter

You might assume that power lifters gain strength by lifting big. That they constantly challenge themselves to put more weight on the bar, and find results when it’s successfully pressed. But in fact, that’s not correct.

A Borrowed Thought on Time

From a conversation I had with a friend at a bar a long time ago:

You’re only given so much time on this earth, and are constantly in the process of losing it. It can make you money, hone your skills, and bring you love. Time is the most valuable resource…

Let’s Clarify Creativity

Let’s talk about being creative, something near and dear to my heart. I could retire if I had a nickel from every person I spoke with who falsely assumed creativity was a gift from the gods….as though the lucky charms we ate as a child (or this morning) fueled our brain’s ability to…

Location, Location, Location

It’s the business idiom of idioms…”The three rules of success in business are Location, Location, Location.” Traditionally this meant finding a structure located in an area. Ensuring it was surrounded by an audience likely to have interest and/or consideration of your product…