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The Business of Content

The podcast about how publishers create, distribute, and monetize digital content.

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Simon Owens in The Business of Content

The myth of the creator who’s an “overnight success”

Simon Owens in The Business of Content

BuzzFeed loses its star talent to Substack

Welcome to my weekly roundup of media industry news. If you want more content like…

Simon Owens in The Business of Content

The rise of editorial newsletters

I think it’s safe to say at this point that digital publishers recognize the importance of email…

Simon Owens in The Business of Content

Will listeners ever pay for podcasts? Some already are

Simon Owens in The Business of Content

Why generating “1,000 true fans” is a lot harder than it looks

Simon Owens in The Business of Content

Why Business Insider launched a hard paywall

In 2017, Business Insider launched Prime, a subscription…

Simon Owens in The Business of Content

How this political news site generated a thousand paying subscribers

Simon Owens in The Business of Content

Why political news sites are adopting paid membership models

Simon Owens in The Business of Content

This B2B media company covers a $7.5 trillion industry and is profitable

Simon Owens in The Business of Content

Inside The New York Times’s video strategy

The New York Times produces plenty of traditional…