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The Challenger Project
The home of challenger brands and challenger brand strategy.
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Strategy
eatbigfish
in
The Challenger Project
Mar 7, 2018
Why drama is a strategic imperative
One day last summer I walked into a falafel shop in London called
Pilpel. We were early for a…
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1
eatbigfish
in
The Challenger Project
Sep 5, 2017
4 essentials for driving a successful change of strategy
One could regard a team’s collective will to…
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