THE CHALLENGER PROJECT

Big beer and big spirits suffered a bloody nose at the hands of the craft movement since its emergence in the early-2000’s. Over a decade…

One day last summer I walked into a falafel shop in London called Pilpel. We were early for a client meeting in a part of London I don’t…

Small, scrappy underdogs, right? Disruptors? Challengers? Aren’t they the same thing? With “challenger brand” returning 118,000 results…

One could regard a team’s collective will to create strategic change as something powerful but intangible. Determination, tenacity and…

When did we all get so demanding? We want our taxis to arrive in under 3 minutes. We want our wrap at lunch to be tasty, healthy and…

What if you could see the future of your business for the next 33 years on a single page? And what if that single page was a map, like the…

In this episode of ‘Challenger Masters’, eatbigfish partner Mark Barden is joined by founder and CEO of Habit, Neil Grimmer, as they take a…

Aron Gelbard is co-founder and CEO at one of the UK’s most talked about start-ups. Most known for their letterbox friendly packaging, Bloom…

The workshop exercise to end all others.