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The Core Message
Communication strategy & tips for anyone who wishes to win allies, inspire teams, and raise funding
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Startup
Andrew Yang
in
The Core Message
Sep 7, 2021
公司「沒什麼創新的東西」,卻募到兩百億美元?
WeWork 既無突破性科技,也沒有創新商業模式,是怎麼募到兩百億美元的?我們回去看創辦人 Adam Neumann 在公開場合的表達力,尋找一些線索。
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129
Andrew Yang
in
The Core Message
May 22, 2021
Messaging in Divided Times: Lessons from that Basecamp Post
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54
Andrew Yang
in
The Core Message
Apr 12, 2021
How to Tell “Strategic” Stories About Your Company: Part 2
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1
Andrew Yang
in
The Core Message
Apr 5, 2021
How to Tell “Strategic” Stories About Your Company: Part 1
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72
Andrew Yang
in
The Core Message
Mar 29, 2021
How to Show Your Product Vision
No, saying “I’m a product visionary” doesn’t work. There are better…
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4 responses
Andrew Yang
in
The Core Message
Mar 23, 2021
The Three Perspectives of Startup Storytelling
Storytelling is a key skill for entrepreneurs. But have…
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Andrew Yang
in
The Core Message
Feb 20, 2021
The Anatomy of a Founder Story
Let’s dissect the founder story, reveal its “anatomy”, and look at how…
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86
Andrew Yang
in
The Core Message
Feb 3, 2021
How to Show You’re “Worth Investing In”
No, saying “I’m someone worth investing in” does NOT work.
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Andrew Yang
in
The Core Message
Jan 4, 2021
Rhetorical Tools for Startups: Framing Your Way to Success
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Andrew Yang
in
The Core Message
Dec 29, 2020
What’s Your Company’s “Tone of Voice”?
“Tone of voice” plays a big role in your company’s marketing…
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