Design Thinking

Chapter 11: Conclusion

As mentioned in the beginning of this project, we’re moving rapidly toward a world where other expectations on organizations are forming. To tackle these issues it’s essential to build the organizational culture. So, how might we enable startups to build their culture? From this project…

Chapter 10: The Double Diamond of Culture

In short, what’s needed to enable startups to build their culture is setting up a habit of a reflective and experimental practice based on conversation, self-exploration and empathy where the outcome is explicit behaviors that aims to reach the…

Chapter 9: Overall discussion

From practice and reflection to experimentation and being human-centered, it’s safe to say that this research project is a broad one. While it might’ve been interesting to really dive into the different parts and analyze them on a deeper level, I believe by doing so it…

Chapter 5: The importance of practice

In the previous chapter I defined what culture is and why it’s important to shape. As Tess mentions, it’s important that everyone in the company has the same foundation. Culture can, when shared with a group of people, function as a stake in the ground and in the…

Chapter 4: What is culture?

How do you explain culture? During my primary research and talking to people within the industry I can tell it’s hard to define. Most times people sigh deeply and say “I’m not quite sure”. Culture is very fluffy and abstract. But as soon as you throw the word “startup” into the…

Chapter 3: The interviews

This is a collection of the interviews I’ve made. The majority have been published here at Medium, and although the articles are not official parts of this research project they might be of interest to you to read as they go deeper into what each person finds important about their…

Chapter 2: Research design

In this section I go through the method used during this research project to answer the research question “How might we enable startups to build their culture?”. I touch on subjects like my scientific approach, implementation, analysis, diversity, and ethics, along with a…

Chapter 1: Introduction

For around 200 years, since the industrial revolution took place, we’ve had jobs as we know them today. This turning…

Chapter 0: Abstract

How might we enable startups to build their culture?

The world of organizations is changing rapidly. The trend is moving towards self-organization and seeing the organization as a living breathing thing. This isn’t reflected in the…