Homepage
Open in app
Sign in
Get started
The Double Diamond of Culture
A research project that explores and provides a framework for culture building in startups, done for my MA in Digital Management at Hyper Island.
Follow
Chapter 0: Abstract
How might we enable startups to build their culture?
Karolina Andersson
Jul 22, 2016
Chapter 1: Introduction
Chapter 1: Introduction
For around 200 years, since the industrial revolution took place, we’ve had jobs as we know them today. This turning point in history…
Karolina Andersson
Jul 22, 2016
Chapter 2: Research design
Chapter 2: Research design
In this section I go through the method used during this research project to answer the research question “How might we enable startups to…
Karolina Andersson
Jul 22, 2016
Chapter 3: The interviews
This is a collection of the interviews I’ve made. The majority have been published here at Medium, and although the articles are not…
Karolina Andersson
Jul 22, 2016
Chapter 4: What is culture?
Chapter 4: What is culture?
How do you explain culture? During my primary research and talking to people within the industry I can tell it’s hard to define. Most times…
Karolina Andersson
Jul 22, 2016
Chapter 5: The importance of practice
Chapter 5: The importance of practice
In the previous chapter I defined what culture is and why it’s important to shape. As Tess mentions, it’s important that everyone in the…
Karolina Andersson
Jul 22, 2016
Chapter 6: Reflection at work
Chapter 6: Reflection at work
Another big theme throughout the interviews has been reflection. Reflection is a way to look back at experiences and to understand and…
Karolina Andersson
Jul 22, 2016
Chapter 7: The human side of organizations
Chapter 7: The human side of organizations
Since we’re moving from the perspective of organizing as factories and assembly lines towards a living evolving system (Laloux, 2014) it…
Karolina Andersson
Jul 22, 2016
Chapter 8: Growing and experimenting
Chapter 8: Growing and experimenting
When talking about their organizations or how the organization should look like in the future, one thing that stands out is the ability to…
Karolina Andersson
Jul 22, 2016
Chapter 9: Overall discussion
From practice and reflection to experimentation and being human-centered, it’s safe to say that this research project is a broad one. While…
Karolina Andersson
Jul 22, 2016
Chapter 10: The Double Diamond of Culture
Chapter 10: The Double Diamond of Culture
In short, what’s needed to enable startups to build their culture is setting up a habit of a reflective and experimental practice based on…
Karolina Andersson
Jul 22, 2016
Chapter 11: Conclusion
As mentioned in the beginning of this project, we’re moving rapidly toward a world where other expectations on organizations are forming…
Karolina Andersson
Jul 22, 2016
Chapter 12: Reflection and personal learnings
It’s been a long road to get to the point of turning this project in. During the time I’ve encountered restrictions, both from myself and…
Karolina Andersson
Jul 22, 2016
Appendix: References
Aiken, Carolyn & Keller, Scott. 2009. The irrational side of change management. McKinsey Quarterly. April…
Karolina Andersson
Jul 23, 2016
About The Double Diamond of Culture
Latest Stories
Archive
About Medium
Terms
Privacy
Teams
