What does 2022 hold for us in the Entertainment industry?
We take a look at some key points and trends for the year ahead…
2021 has certainly been pivotal for many industries. With technology advancing exponentially, and COVID-19 still impacting consumer behaviour, companies are having to adapt, shift, transform and innovate to stay ahead of the curve!
What new trends will emerge? What is going to shift?
Out with the old, and in with the new:
As 2021 comes to a close, the initial M&A activity will only continue to accelerate in 2022.
We expect many of the large media companies to go on shopping sprees for smaller sub-scale brands and/or digital-first media brands.
Is it a time for a change?
There will be a reckoning of subscription video on demand (SVOD) players as the initial wave of subscribers start cancelling in significant numbers.
This may be attributed to the perfect storm of consumers reconciling multiple subscriptions (Hulu, Netflix, Disney Plus, Apple TV, Google TV, etc.)
What’s old will become brand NEW:
Expect to see additional regulations emerging for social media, targeted advertising, personally identifiable information (PII), as these continue to be critical components of many media and entertainment companies.
Because of this, traditional advertising (print, radio, for example) tactics will likely see a resurgence as advertisers realize they now have a limited ability to personalise or attribute digital ads, due to the demise of cookies.
As we say — What goes up must come down:
It goes without saying, NFTs have been a major talking point throughout 2021. And while experimenting is great, viable long-term business models are better.
I predict that the NFT fever will die down in 2022 as the prices of expensive NFTs collapse, and new ones struggle to captivate the buyer. Nothing is certain in this world, but we all have to learn to adapt to the changing landscape!
By Pete Moore
