The Everyday Post

I hired an editor to review a book I wrote. The editor did exactly what I was looking for. But there was still something missing. They…

Mission statements are like clouds, there’s a lot of them and they’re as unremarkable from the next one.

Why use services like Patreon?

They say there’s fortune in the follow up. This is true. Most people don’t respond to the first message, ad, or phone call. Following up is…

Regardless of your industry people want something extra. Something that’s not on the menu. A price that is lower than the list. They want…

Years ago I was meeting with a plastics company about making a residential home security product. I met with a handful of their competitors…

Play a game with me. Say “Honey Bunches of Oats.” Does that rhymes with “delicious?” I can’t tell. I had to repeat it several times. I…

I had a hacker threaten to take my website down today. Nice guy. I contacted my hosting support. After a few minutes, they saw the email…

An email list is the single most important asset a brand can have. It’s an independent and free line of communication between a brand and…

We all know you can’t own a broad term anymore for SEO. It’s priced too high. Most brands still blow their marketing budgets trying to bid…

Why the Facebook Portal will change everything.

There’s a doughnut shop in Portland with the tagline: “Doughnuts for grownups.” I walked in and saw there wasn’t anything that made it…

A lesson from Stephen King

I’ve always been a voracious reader. No matter where I go there’s a book in my hand. A friend asked for advice in how to read more. The…

I needed an adapter today. Apple has become the dongle king but that’s another discussion. Amazon couldn’t get it to me in time so I opted…

When I heard Amazon was launching physical bookstores, I imagined it would be similar to Barnes and Noble. Sterile, huge selection of…

I’ve seen the podcast ad world expand rapidly over this year. Brands have started to recognize the value in podcast ads. Anchor just…

Yesterday I wrote about a new restaurant’s successful soft opening. There was one other thing that happened which stuck with me. It’s about…

As more brands act like media companies there’s a constant hustle to stand out amongst the noise. I think that brands should make dramas of…

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You’ve seen it. They’re omnipresent. It’s the first comment on your latest post. The ❤️. And nothing else. Variations are:

Everyone’s experienced this: you spend an arduous amount of time composing a single email. You’re nervous. Afraid to hit send. The stakes…

I was in Snoqualmie today and visited some of the spots where they filmed the cult classic series Twin Peaks. There were fans looking…