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The Experience Economy: Driving Business Value through Sponsorship and Shared Experiences
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“Great brand sponsorships have principles that clearly define them”
“Great brand sponsorships have principles that clearly define them”
According to Andrew Curley, Head of Sponsorship and Events at Vauxhall, brands should ensure they enter sponsorship deals which fit clearly…
MKTG UK
Oct 19, 2017
“Be there, but be seen to be there.”
“Be there, but be seen to be there.”
Having undertaken numerous partnership programmes for some of the world’s leading FMCG brands and now managing the Cadbury sponsorship of…
MKTG UK
Oct 19, 2017
Driving Business Value through Sponsorship and Shared Experiences
Driving Business Value through Sponsorship and Shared Experiences
Charlie Wylie, Managing Partner at MKTG opened the session by explaining the importance of ensuring the “business value” that all…
MKTG UK
Oct 19, 2017
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