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The Experience Economy: This Time It’s Personal
Highlights from our seminar which explore the effects of personalisation on marketing
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Technology meets data- looking to the future of personalisation
Technology meets data- looking to the future of personalisation
By 2020, advancements in data and technology are set to transform the ways brands interact with consumers on a personal level, whilst…
MKTG UK
Jun 16, 2017
Measuring mood sentiments
Measuring mood sentiments
Brands are constantly looking to deliver personalised experiences that will appeal to the consumer, but how can they then measure the…
MKTG UK
Jun 16, 2017
How is VR becoming more personalised?
How is VR becoming more personalised?
Late last year MKTG worked with Norwegian Air to implement an engaging, 5D campaign, incorporating VR, and offered consumers a cutting…
MKTG UK
Jun 16, 2017
Blurring the lines between real and virtual
Blurring the lines between real and virtual
Gaming is big business and the figures are only set to rise with the implementation of new technologies, such as VR and AI, taking the user…
MKTG UK
Jun 16, 2017
The Personal Touch
The Personal Touch
Balpreet Mangat, Managing Partner at MKTG introduced the session by discussing how far brands should go when it comes to delivering…
MKTG UK
Jun 16, 2017
The Experience Economy: This Time It’s Personal
The Experience Economy: This Time It’s Personal
The beginning of 2017 has seen brands pushing the boundaries in experiential, going above and beyond to indulge their consumers in unique…
MKTG UK
Jun 16, 2017
About The Experiential Economy: This Time It’s Personal
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