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The Facebook Strategist

News and insights on the world’s most powerful social media, advertising, and content platform.

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Dillon Baker in The Facebook Strategist

Facebook May Have Just Ushered in a New Era for Mobile Video

Facebook is undermining its revenue model with its new approach to video, but it could pay off in the long run.

Dillon Baker in The Facebook Strategist

The 6 Biggest Marketing Storylines of 2016

Despite Facebook’s financial success, 2016 probably won’t be a year that Mark Zuckerberg looks back on fondly.

Joe Lazer in The Facebook Strategist

Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

This is about way more…

Dillon Baker in The Facebook Strategist

Is Facebook in Danger of Becoming the Next Taboola?

Fake news is already damaging Facebook’s reputation. Could it also hurt the company’s bottom line?

Dillon Baker in The Facebook Strategist

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking…

Contently in The Facebook Strategist

The Future of Media and Marketing Is Video

“I think video is a mega trend, almost as big as mobile.”…

Joe Lazer in The Facebook Strategist

Adblock Plus Will Roll Out Another Counterattack to Facebook’s ‘Ad-Blocker Blocker’

In a game of cat and mouse, Adblock Plus will likely use Facebook’s ad disclosures to its advantage.

Dillon Baker in The Facebook Strategist

The Future of the Internet Isn’t the Web

We’re all going to have to operate within walled gardens. It’s just a matter of being as powerful as possible once you’re inside.

Dillon Baker in The Facebook Strategist

Blurred Lines: Inside the Rise—and Failure—of Influencer Marketing

Influencer marketing is more popular than ever, but it has a serious disclosure problem.

Dillon Baker in The Facebook Strategist

Making Sense of Facebook’s Two Latest Algorithm Changes

Facebook’s definition of informative content is literally “anything that informs you.”