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The Index @ General Assembly

The Index spotlights the leaders, trends, and skills driving innovation in technology. Learn about General Assembly's programs in coding, data, design, digital marketing, and product management at ga.co.

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Digital Marketing

Kieran Luke in The Index @ General Assembly

Jan 25, 2019

Using Standards to Align Talent and Employers

By Kieran Luke

General Assembly in The Index @ General Assembly

Sep 12, 2018

How to Craft Laser-Focused Marketing Goals

Launch high-impact campaigns with this powerful approach to setting objectives, drawing conclusions, and analyzing channels.

Kieran Luke in The Index @ General Assembly

Jun 27, 2018

What we learned about 10,000 professionals’ digital marketing skills

Insights on the state of the industry and the people who drive it.

1 response

General Assembly in The Index @ General Assembly

May 3, 2018

Skills Series: A Beginner’s Guide to Personalization in Digital Marketing

Savvy brands are utilizing personalization tactics to make their marketing stand out, and you can do the same.

General Assembly in The Index @ General Assembly

Mar 10, 2017

Get that digital marketing job.

How to stand out in a crowd of savvy candidates who live to market brands — and themselves.

16 responses

Kieran Luke in The Index @ General Assembly

Mar 7, 2017

Experience doesn’t matter.

Industry veterans and aspiring talent are equally qualified to break into digital marketing.

4 responses