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The Game Plan
Dedicated to the belief that “People buy from people who they like, trust, and with whom it is convenient to do business.”
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Price Buyers: Let ’Em Go!
Price Buyers: Let ’Em Go!
Have you ever lost a new customer to a company down the street who undercut your “fair and reasonable” price. Your first instinct may have…
Vince DiCecco
Jun 30, 2016
A Dream without a Marketing Plan is a Nightmare
A Dream without a Marketing Plan is a Nightmare
I am often asked, from seminar attendees, questions like “should I have a website (or redesign my existing one)?”, “what is the best means…
Vince DiCecco
Jun 30, 2016
Get to Know, Embrace and Track Your Gross Margin
Get to Know, Embrace and Track Your Gross Margin
Knowing what your gross profit margins are for the products and services you sell is as critical a number as your pulse. That pulse, like…
Vince DiCecco
Jun 30, 2016
Does Money Motivate Employees?
Does Money Motivate Employees?
One of the most passionate debates among those who study leadership and supervisory techniques is whether money motivates — particularly in…
Vince DiCecco
Jun 28, 2016
Defend Your Price…or DIE
First of all, there is absolutely nothing you can do to make price pressure go away. Accept the fact that there will always be some…
Vince DiCecco
May 12, 2016
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