The Geekettez Design Studio

Surveys allow collecting large amounts of data in a relatively short time. This is why there is conventional wisdom that Surveys are easy…

The Halo effect is a well known cognitive bias. It describes the phenomenon that knowledge about a certain attribute of a person dominates…

In our daily human-to-human interaction, we tend to judge other people based on their actions — this means we make an overall impression…

What does Plato’s cave allegory have in common with human centered design?

How do we process information? In cognitive psychology there are two famous processes involved on how we interpret information — and as…

A few weeks ago I spoke at the Berlin Ladies that UX meetup with the topic “An evening about user research” about the different types of…

Why social presence is an important factor to consider in interactive Design.

Why understanding the business is part of any successful user-centered design concept.

This is an article we published in 2014 after a project on our studio blog.