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The Gen Z life
The world seen from a Centennial point of view
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Unlocking the Apple Revolution: From Gadgets to Health & Insurance
Unlocking the Apple Revolution: From Gadgets to Health & Insurance
Apple’s Strategic Shift: Health & Insurance Revolution — Unveiling New Horizons in Tech. Explore the Transformation!
Martín Besné
Sep 12, 2023
The sharing economy trap
The sharing economy trap
When we talk about the sharing economy, we are talking about P2P economic systems. But, are we really dealing with a sharing economy?
Martín Besné
Aug 17, 2023
Do brands still make sense today?
Do brands still make sense today?
In an increasingly emotional world, conventional brands have nothing to do against those that sell us a sense of belonging to a tribe.
Martín Besné
Mar 4, 2023
Ownership, the secret to increasing your team’s motivation
Ownership, the secret to increasing your team’s motivation
Most companies are looking for the same thing: talent. But how can we retain talent once we have attracted it? There is a secret formula!
Martín Besné
Sep 15, 2022
What is the OKR methodology and why should you start using it?
What is the OKR methodology and why should you start using it?
We all work with objectives. We should be careful when defining them. The OKR methodology is here to help us. Are you ready?
Martín Besné
Aug 24, 2022
Should we protect the AI or protect us from it?
Should we protect the AI or protect us from it?
We focus on giving an ethical answer to how we should treat AIs, but completely forget to protect ourselves from them.
Martín Besné
Jun 27, 2022
The importance of data in communications
The importance of data in communications
Data should appear at the beginning of every Communications Plan. But a Communications Plan shouldn’t end by measuring the results.
Martín Besné
Apr 19, 2022
About privacy and Data Brokers
About privacy and Data Brokers
Data Brokers buy your data and then make money by selling it. Even if you don’t know them, they know you better than anyone else.
Martín Besné
Apr 12, 2022
Hacking the metaverse (II): We’re the content
Hacking the metaverse (II): We’re the content
The metaverse will not only change the way we interact with the internet, we will go from being content creators to becoming the content.
Martín Besné
Dec 13, 2021
Hacking the metaverse (I)
Hacking the metaverse (I)
History has a tendency to repeat itself, we have heard it said many times. How does the metaverse look like? What can we expect from it?
Martín Besné
Nov 18, 2021
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