Google’s New Feature is the Most Impactful Use of Generative AI Ever
It’s an even bigger deal than ChatGPT
This week, Google announced a new feature that will roll out to all its search users over the next few months.
This new feature is the most impactful application of generative AI ever. It’s an even bigger deal than ChatGPT.
Google’s new AI-powered feature will change everything about how we use the Internet. And a lot of people are angry.
SGE Evolves
Although OpenAI gets most of the hype, Google has been in the generative AI space for far longer than the burgeoning startup.
As a gigantic company, Google initially played it safe with generative AI, building powerful systems like DeepMind, but refusing to release them to the public.
When OpenAI and ChatGPT rose to prominence, their obscene popularity basically forced Google’s hand. They needed to stay relevant, so they launched Gemini (nee Bard), their own Large Language Model (LLM) powered chatbot.
But they also began testing something much more powerful.
Initially dubbed Search Generative Experience (SGE), Google’s new product used generative AI to summarize web pages and present information right at the top…
