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The Higher Education Marketer’s Handbook
Everything you need to know about driving new students to your university’s website.
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Best practices in university website design
Best practices in university website design
University sites are some of the most subtly complex around.
Brendan Hufford
Oct 10, 2019
How to Take Your International Student Recruitment to the Next Level
How to Take Your International Student Recruitment to the Next Level
How one university used its website to recruit a top-level international musicology student.
Brendan Hufford
Oct 10, 2019
How to improve student retention with a digital experience
How to improve student retention with a digital experience
Students need a place to go that helps, not hinders, their experience with you — so they stay at your university for their entire…
Brendan Hufford
Oct 10, 2019
A few things marketers should know about accessibility before redesigning a university website
A few things marketers should know about accessibility before redesigning a university website
Roughly 20% of undergraduates in the US have a disability, and investigations against universities with inaccessible websites are becoming…
Brendan Hufford
Oct 10, 2019
Trends in higher education marketing: how to navigate bureaucracy, align teams, and improve…
Trends in higher education marketing: how to navigate bureaucracy, align teams, and improve…
As a higher education marketer, you’ve got a big job. We can help.
Brendan Hufford
Oct 10, 2019
Student recruitment: How to find prospective students for your college
Student recruitment: How to find prospective students for your college
Student enrollment is down, and you’re worried about not having enough students to fill the courses starting this Fall. You’re getting…
Brendan Hufford
Oct 10, 2019
Higher education marketing: Solve these 3 huge challenges
Higher education marketing: Solve these 3 huge challenges
You’re running events on-campus, encouraging alumni to lend a helping hand… But students still aren’t considering your university when…
Brendan Hufford
Oct 10, 2019
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