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The Idea
The Idea
A weekly newsletter on the business of media from @AtlanticMedia, home of @TheAtlantic and @NationalJournal. Subscribe here: bit.ly/2miVHiQ
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Q&A with Theo Balcomb, Executive Producer of The Daily and News, New York Times

This week, The Idea caught up with Theo to learn about how she approaches growing one of the most downloaded podcasts in