Christmas season is done, and naturally, interesting ads usually go down in number. In the Philippines, we either have…
This week, I wanted to feature an ad that is not from the Philippines. The first season of The Insights was filled with…
If you clicked this link because you already know the ad that I’ll feature, then at this point, we can already agree on…
As I slowly remove my copywriter hat for the creative team (as I will be going back to the performance team), I recount…
I realized that there is a significant amount of people in the advertising industry that plan to move to the client or the…
The timing cannot be more than perfect. Just when I was thinking of recent ads or campaigns that can be used to talk…
The writer in me had to grab this opportunity to actually write something.