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The Irrational Consumer
The Irrational Consumer
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The Irrational Consumer
The consumer journey told from a psychological perspective
Note from the editor

The consumer journey told from a psychological perspective

Editors
Go to the profile of Stephen Courtney
Stephen Courtney
Digital Marketing blogger and Neuromarketing enthusiast
Go to the profile of Philippe AIMÉ
Philippe AIMÉ
CEO of Convertize and Co-author of Smart Persuasion
Go to the profile of Alexandra Sicot-Koontz
Alexandra Sicot-Koontz
Writers
Go to the profile of Alexandra Sicot-Koontz
Alexandra Sicot-Koontz
Go to the profile of Philippe AIMÉ
Philippe AIMÉ
CEO of Convertize and Co-author of Smart Persuasion
Go to the profile of Jochen T. Grünbeck
Jochen T. Grünbeck
Co-author of Smart Persuasion. Conversion Addict and Persuasion Scientist @ https://www.convertize.com/ and @ https://www.nudgify.com.