Branding

Donald Trump and Kim Kardashian: Two peas in a Pod

In the immortal words of Juliet to her star-crossed lover Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet.” However, little did Juliet know, a name is so much more than a collection of sounds we use…

Confessions of a Coke Addict

Dear Coca-Cola,

I am a Coke addict. A Coca-Cola addict. If there was an intervention group lobbying for such addictions, I have no doubt my friends would drag me by the ankles and happily throw me inside. Whenever I ask someone for a Coke and they reply…

Kanye West: marketing mastermind or massive tool?

You either love the man, or you loathe him entirely. There is no in-between. One thing Kanye’s haters and fans can agree on is that he knows how to draw a crowd (whether that be online or at his shows). He’s not one to shy away from…

Confessions of a Coke Addict

Dear Coca-Cola,

I am a Coke addict. A Coca-Cola addict. If there was an intervention group lobbying for such addictions, I have no doubt my friends would drag me by the ankles and happily throw me inside. Whenever I ask someone for a Coke and they reply…

Donald Trump and Kim Kardashian: Two peas in a Pod

In the immortal words of Juliet to her star-crossed lover Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet.” However, little did Juliet know, a name is so much more than a collection of sounds we use…