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The Isthmus
The Isthmus
At The Isthmus we look at pop culture a little differently. We’ve got one toe dipped in the academic world and our heads in the clouds. This is the world as seen from our vantage point.
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YouTube Book Deals: who’s using who?

The rise of YouTube and its users has shown unprecedented growth and is re-defining the concepts of media, creators and audiences. Through this development in new media the idea of Internet celebrity has evolved, with content creators being worshiped liked Gods…