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The Iterable Blog

Iterable is the growth marketing platform that powers omni-channel relevance at scale. Iterable automates campaigns through drag-and-drop workflow, activates on any type of customer data, and allows marketers to personalize messaging at scale across multiple channels.

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Iterable in The Iterable Blog

May 10, 2017

Email Deliverability? It’s Complicated.

A Guest Blog by SparkPost

Iterable in The Iterable Blog

Jul 18, 2016

Small Emails Lead To Better Engagement

User Engagement Best Practices

Iterable in The Iterable Blog

Jul 13, 2016

Everything You Need To Know About Email “From Lines”

User Engagement Best Practices

Last week, as part of our User Engagement Best Practices blog series, we took a look at email subject lines. While your subject line is incredibly important, it’s…

Iterable in The Iterable Blog

Jul 6, 2016

What Makes A Good Email Subject Line?

User Engagement Best Practices

Email can be one of your most profitable marketing channels of your omni-channel marketing program, but it’s also complex. Once your email gets delivered to your user’s inbox, then you…

Iterable in The Iterable Blog

Jun 29, 2016

How to Optimize Message Send Times

User Engagement Best Practices

In today’s modern marketing world, your customers expect personalized messages. That not only means the content in each message, the channel through which you send it, but also when you send…

Iterable in The Iterable Blog

Jun 27, 2016

9 Reasons Email Is Still Your Most Important Marketing Channel

Iterable in The Iterable Blog

Mar 18, 2016

Email Deliverability: 5 Dos and Don’ts

Deliverability is always a huge concern for anyone in the email marketing space. We know that if your subscribers aren’t receiving your emails, then they definitely aren’t able to open, click and convert.

Iterable in The Iterable Blog

Mar 10, 2016

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign To New Users

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include omni-channel messages like blast…

Iterable in The Iterable Blog

Mar 9, 2016

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple…

Iterable in The Iterable Blog

Sep 21, 2015

User Engagement Teardown: Pinterest

In this User Engagement Teardown we are taking a look at Pinterest, the wildly successful visual bookmarking or “pinning” site. As of October 2016, they have over 150M active users!