The Juice

Design, like any artistic field, is incredibly subjective. So when it comes to creating a brand logo, it’s impossible to design something…

It was February of 2010, and the D.C.-area, along with the rest of the north eastern United States, was in the midst of a particularly…

2017 was an important year for the Herman-Scheer team, and we’re really proud of how far we’ve come in the last 12 months. We’re excited to…

At the end of 2016, a group of three incredibly talented business strategists approached us to handle the branding for their new management…

Through a series of fortunate coincidences, we were connected with Nicolas Bijan Pakzad, son and heir to the Bijan empire, a men’s fashion…

In the branding world, designers and clients alike love to talk about the psychology of color and how it relates to consumers’ purchasing…