Virtual Reality

How Retailers Can Level Up by Applying Gaming Innovations

VR and AR aren’t just for playing around…

After a Week, Pokémon Go Is Changing the Way People Think, Feel and Live — Maybe Someday It Will Change the World

Understanding the Virtual Hype Machine

VR might not be for every brand, but Leo Burnett London’s Chris Walts offers primer on how to get started

SXSW 2016: The Future Looks Very Familiar

Leo Burnett Sydney’s Michael Dawson spots six trends that…

My Automated New York

How robots are being used in retail and what it means for brands and consumers

I had an interesting and somewhat automated January. Coming off a long family road trip over the holidays (two weeks, five cities…