The LeoScope

How brands are delighting, surprising and serving consumers throughout the retail experience, writes Arc Senior Art Director Glenn Madigan

Leo Burnett Chicago Strategy Director Ariel Tishgart shares her approach to crafting a plan that inspires award-winning creative work

Consumer behavior has shifted and the path to purchase is longer than you think, writes Digital Strategist Caitlyn Ford

VR and AR aren’t just for playing around. Here’s what retailers can learn from gamers, writes Arc VP, Strategy Director Fran Diamond

Nic Chidiac, Leo Burnett’s EVP, head of planning, breaks it down for you

With a focus on providing more relevance to consumers and more effective solutions for clients, Leo Burnett has become an advocate for more…