The Alchemist Story

Alkemisten, a coffee shop in the heart of Hisingen, Gothenburg, inspired by Paulo Coelho.

Keith Parkins
The Little Bicycle Coffee Shop
3 min readApr 19, 2016

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Kristian Hedborg pouring V60 at Alkemisten /BRYGG
Kristian Hedborg pouring V60 at Alkemisten /BRYGG

The Alchemist a novel by Paulo Coelho.

Alkemisten a coffee shop, established by Kristian Hedborg in in the green Kvillebäcken district on an island called Hisingen in Gothenburg, inspired by The Alchemist.

One has to ask, is there a connection between Alkemisten and the novel by Paulo Coelho?

— Absolutely. There is a very strong connection there. I had a bad experience with an earlier café project that left me depressed in many ways, it made me lose my footing in a sense. The Alchemist had always been one of my favourite books, and I think its message spoke very clearly to me as a person. There are always going to be ups and downs, but you just have to keep getting back up. It was definitely one of the things that helped pick me up during those darker times, and it was sort of the beginning of this coffee shop that we sit in right now, even if I didn’t know it at the time.

Can you elaborate on how your philosophy translates into action?

— Well, I guess it starts with the whole principle of following your dreams, and that you should always keep striving for what you believe in. Find your passion and do it the best way you can, regardless of what it might be. For me, it is about trying to deliver the best experience in coffee … An alchemist tries to refine ingredients into something beautiful, and that is what we want to do here as well — it just happens to be through coffee. We see coffee as black gold, and our mission is to serve you in a way that genuinely passes along that value.

Behind any endeavour, there’s a story. The story behind Alkemisten, a coffee shop in the heart of Hisingen, Gothenburg, is made up by a dash of good fortune, inner calm and the pursuit of genuine craftsmanship and the desire to follow ones dreams.

The Alchemist — Paulo Celho — Folio Society edition

The Alchemist the story of Santiago a shepherd boy, of following your dreams.

Santiago meets an alchemist who shows him how to turn base metal into gold, but more importantly to listen to his heart, to follow his dreams.

I first came across BRYGG in Berlin, until then I had not seen before.

I found BRYGG in Refinery, an excellent coffee shop a few minutes walk along the River Spree from the Brandenburg Gate. A coffee shop an appropriate location where I was engaged in conversation over a coffee.

BRYGG

BRYGG vol 5 2015 cover 2/2 I found in Ideas on Paper. The Alchemist Story one of the conversations over coffee.

BRYGG, conversations and coffee, a cross between Drift and Cereal.

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Keith Parkins
The Little Bicycle Coffee Shop

Writer, thinker, deep ecologist, social commentator, activist, enjoys music, literature and good food.