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the MediaVerse | @RobinFasel
strategizing across new media, sports, and entertainment.
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How the NBA can thrive in media disaggregation: the Product in the Market (2/2)
How the NBA can thrive in media disaggregation: the Product in the Market (2/2)
Ahead of its domestic renewal, this article explores how the NBA is uniquely positioned to capitalise on a changing and disaggregated…
Robin Fasel
Jun 26, 2023
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How the NBA can thrive in media disaggregation: the Product and the Market (1/2)
How the NBA can thrive in media disaggregation: the Product and the Market (1/2)
This first article looks at the NBA’s unique brand and media assets, as well as the transformations affecting the sports media rights…
Robin Fasel
Jun 26, 2023
De-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscape
De-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscape
OTT major retention lever is product design or, mostly, user experience (UX). This final article explores how UX can be used as a hook.
Robin Fasel
Oct 31, 2022
De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape
De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape
In the OTT economy, user acquisition may be the engine of the machine. But arguably even more important is retention — its fuel.
Robin Fasel
Oct 16, 2022
De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape
De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape
While the Netflix model was destined to save TV from obsolescence, it no longer seems to be the ultimate, future-proof prototype, after…
Robin Fasel
Aug 31, 2022
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