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How the NBA can thrive in media disaggregation: the Product in the Market (2/2)

How the NBA can thrive in media disaggregation: the Product in the Market (2/2)

Ahead of its domestic renewal, this article explores how the NBA is uniquely positioned to capitalise on a changing and disaggregated…
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Robin Fasel
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How the NBA can thrive in media disaggregation: the Product and the Market (1/2)

How the NBA can thrive in media disaggregation: the Product and the Market (1/2)

This first article looks at the NBA’s unique brand and media assets, as well as the transformations affecting the sports media rights…
Go to the profile of Robin Fasel
Robin Fasel
De-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscape

De-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscape

OTT major retention lever is product design or, mostly, user experience (UX). This final article explores how UX can be used as a hook.
Go to the profile of Robin Fasel
Robin Fasel
De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape

De-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscape

In the OTT economy, user acquisition may be the engine of the machine. But arguably even more important is retention — its fuel.
Go to the profile of Robin Fasel
Robin Fasel
De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape

De-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscape

While the Netflix model was destined to save TV from obsolescence, it no longer seems to be the ultimate, future-proof prototype, after…
Go to the profile of Robin Fasel
Robin Fasel
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