Drops of Genius — One Sentence Rules for Business Success #5

What are one sentence rules that have helped you attain success in business?

Here are the top picks from our diverse group of respondents…


They key to successful business marketing is to bring your customer as close to your product or service as possible, be where they are searching on every platform.

Sean Allan, Digital Marketing Manager at Aware Corporation Ltd.


You learn more from listening than from talking.
Hire people that will not be satisfied staying at the same job level.
Make a top 10 priority list EVERY DAY.
Tackle the thing you least want to do first each day.
Make it a point to acknowledge great performance from your employees.
Don’t be afraid to hire people that are smarter than you.
Being productive and being busy are not synonymous.
Failure is part of the growth process.
Don’t ignore the past, but focus on the future.
Treat all employees and customers with the same level of respect.

Michael Roub, Managing Partner at Inflection 360


Don’t believe everything you read.
Test, test and retest.

Bernie Clark, Founder of Majux Marketing


Take care of the downside, and the upside will take care of itself.

John Arthur, Executive & Author


Stop listening to the naysayers.
Keep moving no matter what.
Stop focusing on the one bad thing and reward yourself for the 100 great little things!
If you don’t know your numbers, you don’t know anything.
Create a daily action plan or sink!

Brittany Hardy, Owner of Empty Desk Solutions


Work harder, it requires zero talent.

Nik Ingersoll, Co-Founder & CMO of Barnana