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Why and How to Sponsor Branded Content

Mission
Mission
Sep 6, 2017 · 10 min read

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How People View Non-Native Advertising

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Consumers reject that which interrupts their ability to enjoy their lives and content.
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Source: Nielsen

What Is Branded Content?

Examples of Branded Content

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https://www.facebook.com/FatherlyHQ/videos/1382364431816695/
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https://paidpost.nytimes.com/delta/the-secret-to-atlantas-growth-just-look-up.html?
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https://www.facebook.com/BuzzFeedUK/videos/10159247878020402/
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https://www.buzzfeed.com/centrecollege/make-a-dinner-and-well-reveal-where-you-should-study-abroad

How to Sponsor Branded Content

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source: Polar

Three R’s

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source: Polar

Pricing: What to Expect

Metrics: How to Measure Success

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source: Polar
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That’s not helpful… source: Polar
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source: Polar

FAQ



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Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Mission

Written by

Mission

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

Mission.org

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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