Homepage
Open in app
Sign in
Get started
The New Advertising Era
Trends, news and insights for the new advertising era
Follow
Why Publishers Embrace Programmatic Advertising
Why Publishers Embrace Programmatic Advertising
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry…
Paul Jacobson
Aug 21, 2016
Delivering A Good User Experience With Big Data
Delivering A Good User Experience With Big Data
Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally…
Paul Jacobson
Jul 11, 2016
Why Ad-Supported Content Is The Only Viable Option
Why Ad-Supported Content Is The Only Viable Option
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content…
Paul Jacobson
Jul 7, 2016
Startling Mobile Ad Blocking Trends In New Report
Startling Mobile Ad Blocking Trends In New Report
Startling mobile ad blocking trends have emerged from PageFair’s 2016 ad blocker report titled “Adblocking Goes Mobile” and PageFair’s…
Paul Jacobson
Jun 5, 2016
Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
Banner Blindness, Viewability, Ad Blockers and Other Ad Optimizatio...
I originally published this article on Business2Community under the same title on 26 May 2016.
Paul Jacobson
May 25, 2016
Why Engagement, Not Scale, Is Critical For Publishers
Why Engagement, Not Scale, Is Critical For Publishers
Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in…
Paul Jacobson
May 5, 2016
A Great User Experience Boosts Revenue
A Great User Experience Boosts Revenue
User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user…
Paul Jacobson
May 9, 2016
Behind Ars Technica’s Winning User Experience
Behind Ars Technica’s Winning User Experience
User experience lessons from the Ad Blocker War are shaping both how publishers monetize their sites and the conversations they have with…
Paul Jacobson
May 19, 2016
Behind Ars Technica’s Winning User Experience
Behind Ars Technica’s Winning User Experience
User experience lessons from the Ad Blocker War are shaping both how publishers monetize their sites and the conversations they have with…
Paul Jacobson
May 19, 2016
Instant Articles and AMP: Transforming Mobile UX
Instant Articles and AMP: Transforming Mobile UX
This article was written by Zev Newman, a recent addition to our team.
Paul Jacobson
May 18, 2016
About The New Advertising Era
Latest Stories
Archive
About Medium
Terms
Privacy
Teams