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The Newsletter Wizards Project

Newsletter Wizards is a project by Caroline Porter and Emily Roseman. We are newsletter aficionados who read, study and support newsletter strategy for newsrooms and media companies. Please feel free to say hello: newsletterwizards@gmail.com

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Journalism

Newsletter Wizards in The Newsletter Wizards Project

Feb 10, 2021

Our top seven reasons why newsletters are important for publishers

Both for news outlets and…

Newsletter Wizards in The Newsletter Wizards Project

Oct 12, 2020

Making audience research quick and scrappy

Last week, the Newsletter Wizards joined forces with Faye…

Newsletter Wizards in The Newsletter Wizards Project

May 25, 2020

Why are newsletters seeing a boom while web traffic falls?

And some of our other questions.

Newsletter Wizards in The Newsletter Wizards Project

May 14, 2020

You Are Not Alone, Sarah Ebner’s Newsletter tells Telegraph readers

The Telegraph’s Head of Editorial…

Newsletter Wizards in The Newsletter Wizards Project

May 6, 2020

The Personal is Professional: How Delia Cai Adapted Deez Links to Serve Her Audience in a Pandemic

Newsletter Wizards in The Newsletter Wizards Project

Apr 28, 2020

How to Cover Education News In a Pandemic: Lessons from EducationNC

We interviewed Nation Hahn and…

Newsletter Wizards in The Newsletter Wizards Project

Apr 23, 2020

How Poynter’s Al Tompkins thinks about his COVID-19 newsletter

Learn how this newsletter-maker decides…

Newsletter Wizards in The Newsletter Wizards Project

Mar 23, 2020

Newsletters in the Time of COVID-19

We’ve been reading 10+ of the pop-up, coronavirus newsletters…