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The Organizational Storyteller
The Organizational Storyteller
Storytelling advice and data analysis from the content marketing team at Press42.
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Startups, your landing page sucks

Why do start-ups get competitions so wrong? I’m in shock after preliminary evaluating the LeWeb start-up competition. For starters, three companies out of the sixteen had their landing pages in their local language, French, Italian and Spanish. The Italian and the…


The third edition of 42 Beers is around the corner

We are happy to announce our third edition of our 42 Beers event! We’re quite surprised by the traction the event is gathering and how much feedback both, startups and audience is receiving.


Before and after of a startup story

As we said before, here are some amazing examples that came out of the PR and communication workshop we gave in London a couple of weeks ago. Many thanks to Danny Currie from Gavurin, one of the startups that attended the workshop and shared with us both pieces, the…


Making your startup’s story better

That’s the goal of our PR and communication workshop we recently did at TechHub, London. While building the Press42 platform we’ve realized that, not everyone understands how important doing a good communication is. It essentially comes to storytelling. To getting to…


42 Beers comes for more

Hey all!

We’re already finalizing the preparations for the next 42 Beers event in Madrid! Last time was a blast, but we believe we can do it much better. For that, we’re proud to announce we’re partnering with Proyectalis, who is going to be the main sponsor


9 tips to deliver better pitches

Last week we did our first physical event, called 42 beers. I was a little bit nervous about it as it was the first time we where doing it and the concept is a little vague for most startups. Many of the startup pitching events I normally attend are mainly focused on the