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The Organizational Storyteller
The Organizational Storyteller
Storytelling advice and data analysis from the content marketing team at Press42.
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Startups, your landing page sucks

Why do start-ups get competitions so wrong? I’m in shock after preliminary evaluating the LeWeb start-up competition. For starters, three companies out of the sixteen had their landing pages in their local language, French, Italian and Spanish. The Italian and the…


Our two start-up favorites at LeWeb

I’m going to go ahead a make a quick prediction on the start-ups that might win the LeWeb competition this year. This is exclusively based on their webpage, my understanding of what they’re trying to do (sometimes quite liberal understanding), and the WOW factor they…


Meet the LeWeb startups

With few days for LeWeb Paris, I wanted to introduce you to this year’s startups selected for the official competition. We tend to cover this event every year but this time is specially interesting for the novelty of the theme, Internet of Things (IoT), which makes the competition much…


LeWeb Startup Competition Day 2

Yesterday I attended the LeWeb Startup Competition Day 1, today we finished with all the startup pitches. I have to say I was surprise by a couple of startups, but all in all, I underline what I said yesterday, the quality was so-so. Most of the startups don’t seem to solve…


StartupBus arrives to LeWeb

Among the many startup related things this year, the StartupBus is one that’s really cool. A week ago I wrote about this program which I saw the first time during SXSW this year. The bus arrived 2 days ago and since then their buspreneurs have been running all around the place. I…


LeWeb startup competition Day 1

Yesterday I had the chance to watch half of the startup competition pitches at LeWeb. I really don’t want people to get offended but some of the presentations where rather weak. Having judges like David Hornik from August Capital and failing to talk about your business…


Lesson number one: put your contact details online

Hi everyone, so I’m here at LeWeb covering all startup related things. So, the first thing I did was to go and talk to the Startup Competition finalists. As I don’t have their emails I went through their websites and started either contacting…