Stories

When a story backfires

Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it.

Stories and data

One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data-driven people tend to have huge issues with communicating the right data at…

How to build a story culture

The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling?

Storytelling has been extensible used in Marketing and branding, mostly for…