CLIMB YOUR WAY OUT OF HELL
THE ENTREPRENEUR’S HELL: PART TWO
The serious side of entrepreneur SINS
Get rid of these entrepreneur sins. TODAY. Please. Pretty Please.
1. LIMBO: Don’t know there’s a problem. Don’t see a need to do something. If you don’t understand the need and importance of marketing, well, welcome to hell.
2. SLOTH: The ostrich syndrome. Dig your head in and pretend there’s no problem. “Everything is fine. I don’t need to do anything. Why plan? What’s a scenario?”
3. LUST: We have what we need. We need to live within that. The lockdown has taught us that. Anything more then, isn’t that lust?
4. GLUTTONY: Spending money without measurement. Being happy with vanity metrics but having no connection with reality. Is it generating leads? Am I making money? You cannot afford to dwell in gluttony anymore. Marketing is ceasing to be the big gray area it used to be.
5. INCEST: I will do what I have done. It worked for me before. It will continue to work. Things will be back to normal. Incestuous: same team, same ideas, same work…
6. INSULAR: Insular: It wasn’t developed here. So, I won’t use it.
Don’t bring in new ideas. Listen to me, I know everything. I will do it myself. Boring ideas. If you are still sticking to an old template of a dated playbook, welcome to this level of hell.
The only escape is outlier thinking and marketing, where you add value and build trust.
7. ANGER: The client is an idiot. They don’t understand me or my products. The government is to be blamed. Another country. Even gods. But not me!
8. HERESY/RUMOURS: It will get better. They said it. Selective hearing (and intake) is a hell in itself. Letting the self-bias cloud understanding and judgement.
9. GREED: I want it all. Everyone is my client. The whole world is my market…
10.JEALOUSY: He seems to get it all…
I am smarter than him. But I don’t seem to get the same results. How can he alone…..? I will ensure he can’t get it either!
Get rid of these entrepreneur sins. TODAY. Please. Pretty Please.
This is part four of the series: Climb your way out hell: Outlier Marketing to overcome worst-case scenarios and grow your business
3. The entrepreneur’s hell: Part ONE
2. How to make a business plan in the face of the pandemic?
1. When well laid plans fail…
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
Pravin is the author of five books: Devil Does Care, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell & a collection of travel pics/romantic poems!
http://tiny.cc/PravinShekarBooks
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