Run(to a)DMC: Breaking Down Digital Marketing Careers — Social Media Manager
Whether you are just beginning to learn about, have a career in, or are starting out in digital marketing, you may not know all of the opportunities out there for digital marketers. The demand for digital marketing is on the rise, but there is a digital skills gap that leaves many digital jobs unfilled. It may be overwhelming to figure out what you would like your digital marketing career to look like. Follow along on our series as we dive into some of the job opportunities available to you in a digital marketing career.
Social Media Manager
Managing social media is a fairly new career, as even just 10 years ago this job didn’t exist. Even five years ago social media was completely different. Social Media Managers have an ever-rotating list of responsibilities, depending on the client or company that they work for. In its simplest form, managing social media entails monitoring posts on social sites such as Facebook, LinkedIn, Instagram, and Twitter.
Responsibilities
Depending on the company, responsibilities can include:
- Creating, developing, and promoting a brand or culture
- Content management
- Search Engine Optimization (SEO)
- Identifying target customers/consumer base
- Mapping out comprehensive marketing plans
Key Skills
On almost every site, article, and job posting related to managing social media, you will find these key skills listed:
- Creative Mindset
- Writing & Language Skills
- Analytical Thinking
- Communication Skills
- Understanding Social Media/Web Content
- Time Management & Organization
With social media changing and growing daily, managing social media can be a tricky but rewarding career. Adaptability and creative thinking are key in staying on top of trends and ensuring a company’s online presence is beneficial to the company’s growth. If you’re looking for a career that will always keep you on your toes and learning new skills, a social media digital marketing career could be a good fit.
