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Heroes

The Real Hero

Real-life stories about brands and the heroes they mentor.

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Heroes

Iñaki Escudero in The Real Hero

Who is the real hero in your brand’s story?

Being the hero is cool. Stories are written about your adventures and history…

Iñaki Escudero in The Real Hero

Your Brand Needs a Nemesis!

If, for some reason, we make some big mistake and IBM wins, my personal…

Iñaki Escudero in The Real Hero

Crafting Narratives: Why Telling Stories is your brand’s best Strategy.

I just finished facilitating and mentoring my 12th cohort of the “Brand Strategy and Storytelling” course with Hyper Island.