Homepage
Open in app
Sign in
Get started
The Redesign
Content strategy, product management and UX research. Sharing what I learned, mostly from projects that presumed “redesigning” meant shuffling the layout.
Digital Strategy PH
Content
UX Research & Analysis
Clients & Teamwork
Career Lessons
Design Patterns
Product
Follow
Why I don’t teach Persona Creation when I teach UX
Why I don’t teach Persona Creation when I teach UX
TL; DR — Because of insufficient Return On Investment.
Angela Obias-Tuban
Oct 6, 2015
There’s an Actual Data-backed Way to Make Personas
There’s an Actual Data-backed Way to Make Personas
5 steps to creating a functional persona for User Experience (UX) design.
Angela Obias-Tuban
Sep 18, 2016
Customer Journey Maps: Benefits, Elements and Helpful Links
Customer Journey Maps: Benefits, Elements and Helpful Links
Note: I struggle with explaining the value of methods that I appreciate.
Angela Obias-Tuban
Feb 12, 2017
Rebuilding the Information Architecture of the Philippines’ Biggest Entertainment Brand
Rebuilding the Information Architecture of the Philippines’ Biggest...
ABS-CBN (Channel 2, in Metro Manila; 3, in Cebu and 4, in Davao) is widely known in the Philippines as the oldest, most established TV…
Angela Obias-Tuban
Mar 6, 2017
There’s an Actual Data-backed Way to Make Personas
There’s an Actual Data-backed Way to Make Personas
5 steps to creating a functional persona for User Experience (UX) design.
Angela Obias-Tuban
Sep 18, 2016
Starting out in UX: What it actually means, when you say that you’ll do UX for a living
Starting out in UX: What it actually means, when you say that you’ll do UX for a living
Angela Obias-Tuban
May 28, 2015
Google tweaks algorithm, world ends: The one thing brand owners actually need to know
Google tweaks algorithm, world ends: The one thing brand owners actually need to know
If you are only bothering to mobile-optimize your site because Google “forced” you to today, then the painful truth is: you just proved…
Angela Obias-Tuban
Apr 21, 2015
How TV ratings can help you understand the ROI of digital (Part II): Digital benchmarks
How TV ratings can help you understand the ROI of digital (Part II): Digital benchmarks
The transcript of a presentation I made, explaining a framework for digital metrics, ROI and purpose.
Angela Obias-Tuban
Sep 26, 2014
What does “content strategy” even mean in practice?
What does “content strategy” even mean in practice?
3 Lessons from our Content Strategy Workflow meeting
Angela Obias-Tuban
Nov 18, 2013
Deconstructing the Hamburger (Menu)
Deconstructing the Hamburger (Menu)
My favorite articles on how those three horizontal lines are poor usability practice (As of August 2016)
Angela Obias-Tuban
Aug 23, 2016
Why Copywriters are Necessary for UX Design Teams
Why Copywriters are Necessary for UX Design Teams
The third post in my Cynical Corporate Lesson of the Day series
Angela Obias-Tuban
Jun 20, 2014
Why I don’t teach Persona Creation when I teach UX
Why I don’t teach Persona Creation when I teach UX
TL; DR — Because of insufficient Return On Investment.
Angela Obias-Tuban
Oct 6, 2015
Tribute to the Work Our Office Did, Which Most People in Our Industry Will Not Understand
Tribute to the Work Our Office Did, Which Most People in Our Industry Will Not Understand
Because digital isn’t just a “communication platform” or “brand extension” for media organizations.
Angela Obias-Tuban
Sep 29, 2014
What Filipinos look for, when we look for the government
What Filipinos look for, when we look for the government
The most popular Philippine government service webpage, and 4 other things
Angela Obias-Tuban
Sep 27, 2015
About The Redesign
Latest Stories
Archive
About Medium
Terms
Privacy
Teams